Pixalate publishes feedback from teachers on children’s online privacy to help advertisers identify apps for kids in the Google, Apple, Roku and Fire App Stores | Media Pyro


Pixalate’s Trust and Security Advisory Board will provide transparency on its manual review methodology and further educate the ad tech and app development community to improve their COPPA compliance practices.

LONDON and PALO ALTO, CA, November 9, 2022 /PRNewswire/ — Pixalatethe market-leading fraud protection, privacy and compliance analytics platform for connected television (CTV) and mobile advertising, today announced a blog series titled “Teachers’ Insights into Children’s Online Privacy” from its Trust and Security Advisory Boardfeaturing hand-checked apps for mobile devices and CTV.

Today, Pixalate is releasing for the first time the analysis behind the Trust and Safety Advisory Board’s manual review process that determines the likely target audience (children or general audience) for COPPA apps. The board, made up of qualified educators, has reviewed tens of thousands of mobile and CTV apps to date. Achieving this scale for hand-verified COPPA compliance data is unprecedented, and it’s open to the public through the Pixalate website.

Pixalate’s Trust and Security Advisory Board was founded by Pixalate’s Senior Vice President of Public Policy, Ad Privacy and COPPA Compliance, Allison Lefrakformer employee of the Federal Trade Commissioner.

“We are pleased to release our faculty analysis to provide guidance to help the ad technology community, app developers, and others comply with COPPA by better understanding the application of the child-focused subjective factors set forth in the COPPA Rule,” said Lefrak.

First among Children’s Online Privacy Reviews is a a review of two popular apps for kids from the Google Play Store: Surprise Eggs and My Bakery Empire: Cake & Bake.” You can read the methodology behind the Children’s Online Privacy Compliance Check for Apps here.

About Pixalat

Pixalate is the market-leading anti-fraud, privacy and compliance analytics platform for connected television (CTV) and mobile advertising. Pixalate is MRC accredited to detect and filter sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile apps and CTV advertising. www.pixalate.com


The Children’s Online Privacy Blog Series published by Pixalate is for informational purposes only and does not constitute legal advice. By viewing these blog posts, the reader understands and agrees that no attorney-client relationship exists between the reader and the blog publisher. The blogs should not be used as a substitute for legal advice from a licensed professional attorney in the applicable jurisdiction(s), and readers are strongly encouraged to consult their own legal counsel regarding any specific legal matters relating to any particular situation. The content of the blog posts reflects Pixalate’s opinion on factors that Pixalate believes may be beneficial to the digital media industry. Pixalate’s opinions are opinions only, which means they are neither facts nor guarantees; and these blog posts are not intended to impugn the authority or reputation of any organization, person, or program, but rather to report findings related to mobile and connected television (CTV) programs.

SOURCE Pixalat


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