Paid by Vice Media Inc. Maria Krasnikow Harris as chief legal officer, replacing Lucinda Kinau Treat, who left last week to lead Crooked Media Inc., an initiative started by former staffers to President Barack Obama.
Harris made the move after Packable Holdings LLC, an equity-backed e-commerce platform that named its chief executive a year ago, filed for bankruptcy in August after a failed merger with a private equity firm.
Vice, a digital media and broadcasting company valued at $5.7 billion in 2017, has seen its valuation plummet in recent years along with online fans. Collected by BuzzFeed Inc. it made just $16 million last year after going public through a merger with a SPAC.
Vice last year considered a $3 billion SPAC merger of its own. That deal with tech entrepreneur Jack Leeney’s 7GC & Co. Holdings Inc. went public in August 2021. Vice raised $135 million from existing investors.
Harris and Vice did not respond to requests for comment. An auto-responder email message from Treat, Vice’s general counsel for the past four years, told Harris that he had been successful. Harris also added his new job to his LinkedIn profile.
He served as general counsel for SoulCycle Inc. for nearly four years. Harris left the studio development chain, which was hit hard by the pandemic, in early 2021.
Harris is a former lawyer at Body Shop International Ltd. and Revlon Inc. Harris and Treat worked together at Revlon, where former assistant general counsel and former chief legal officer and chief operating officer of cosmetics Ronald Perelman worked. company filed for bankruptcy in June.
Treat last week confirmed his decision to move from New York to Los Angeles in early October to become Crooked Media’s first CEO. Variety first reported the move.
Former Obama spokesman Jon Favreau and former staffers Jon Lovett and Tommy Vietor started Crooked Media in 2017. The company has received funding from billionaire George Soros, according to Variety.
Treat joined Vice in 2018 after serving as general counsel for Madison Square Garden Co., owner of the NHL’s New York Rangers and NBA’s New York Knicks, and a holding company that operates the Boston Red Sox of MLB.
Treat, a former partner at Shearman & Sterling, is general counsel for baseball’s Miami Marlins, formerly owned by billionaire hedge fund John Henry. Treat was instrumental in helping Henry get the Red Sox in 2002.
Over the past year, Vice’s legal team has brought on former Jackson Lewis and Ropes & Gray partners Delonie Plummer and Emily Rossi as global operations counsel and associate counsel.
Paul, Weiss, Rifkind, Wharton & Garrison; Davis Wright Tremaine; Davis and Gilbert; and Sullivan & Worcester represented the company in the lawsuit filed in US federal courts, Bloomberg Law reports.
Shearman, Treat’s former firm, advised Vice three years ago on its acquisition of online publisher Refinery29 Inc. Vice hired James Schwab, a former partner of Paul Weiss and chairman of the media and entertainment firm, as co-president in 2018.
Schwab retired from Vice in 2018 after the company named Nancy Dubuc as its new CEO, replacing co-founder Shane Smith.
The Wall Street Journal reported in June that a black-owned media group had considered working for Vice. A month earlier, Vice announced plans to sell off parts of the company, according to CNBC. The New York Times recently reported that Vice has acquired Greek-language acquisition Antenna Group SA.
Vice is also considering a $50 million lawsuit against a Saudi Arabian company that has angered some of the company’s reporters, according to the Times, whose former reporter David Carr has challenged Vice Presidents over the name. damage of the company.