Take a look inside Legal Sea Foods’ new blocks from the former Back Bay location (pictured) | Media Pyro


Just a few blocks from where Legal Sea Foods first opened its flagship Back Bay restaurant in 1980, the chain is returning to the neighborhood.

Legal Sea Foods Park Square hosted a grand opening celebration Wednesday night at 79 Park Square Plaza, its new location, in Te Taonga on the Garden. The restaurant can seat more than 180 customers at a time in its 7,500-square-foot space, in addition to 70 more on its outdoor patio.

“We’re excited to be in the area. The residents of Park Plaza and Back Bay have been very loyal to us over the years,” said Ann Marie Escobar, brand president and CEO of Legal Sea Foods. . “We’ve missed being here and we’re glad to be back.”

The new restaurant features a wrap-around bar, an open floor plan, a private dining room that seats 20 to 25 people and a large dining room.

“There’s a renewed sense of justice for Seafood,” says Escobar. “We think it’s the right size and location, and the updated image shows where we see the company going in the future.”

At the grand opening, the company also celebrated its partnership with Night Shift Brewing of Everett, which released its new IPA “Legally Hazy” exclusively at Legal Sea Foods restaurants last month.

Christian Gianaris, national beverage director for PPX Hospitality Brands, the parent company of Legal Sea Foods, explained that the company has long wanted to produce a flagship beer. While sitting down with Night Shift co-founder and President Robert Burns to discuss selling the brewery’s products, the two hit it off and it was only natural that the brands should work together New England.

“We didn’t want to do something like slap a label on an already produced beer,” Gianaris said. “We wanted to build something from the ground up.”

Born out of Freddie’s collaboration with the Owl, a new brand named after Legal’s classic fish logo and Night Shift’s iconic owl.

Freddie and the owl

Night Shift Brewing teamed up with Legal Sea Foods to release a new specialty IPA “Legally Hazy” under their new Freddie and the Owl label. (Courtesy of the Seafood Act)

Burns said Night Shift worked with Legal to produce the perfect New England IPA, and produced several samples to find the perfect one. Legal Sea Foods staff were also involved, along with a group of members from different areas who visited the brewery to learn about hops and the brewing process.

  • Read more: Everett-based Night Shift Brewing is facing bankruptcy due to lack of CO2 emissions

The beer was still sold under the brand name in the brewery’s taproom before being released to restaurants to keep customers coming back.

Burns described the finished product as having a citrusy, grapefruit flavor.

“It’s easy to associate with simple oysters, but bold to associate with fish and chips,” he said. “We wanted to set up a full spectrum of Legal’s budget. … It’s really good to drink without being too heavy. It’s something you can do at the beginning of your diet and overall.

He also said that when Night Shift announced the partnership on Instagram in early October, it was flooded with messages from fans of both companies asking to buy merchandise with the Freddie and the Owl logo, Night Shift’s owl wearing a bib featuring Freddie the fish. Not one to ignore customer requests, Burns and Gianaris will continue to order beer glasses with a sign for sale, as soon as they are available.

“Hopefully, because Legally Hazy has been successful for us, maybe at a different time we can release a new beer,” Gianaris said.


Source link

Avatar photo

About the author

Media Pyro is a site giving interesting facts about acer brand products. We also Provide information about your online Privacy Laws.