Foley & Lardner LLP served as legal counsel to MMGY Global, LLC, a Peninsula Fund company, in its acquisition of Wagstaff Media & Marketing, a public relations and marketing firm specializing in the travel industry, food, and hospitality. The deal marks MMGY Global’s geographic expansion into North America, bolsters its Western presence with mature talent, doubles the size of its public relations efforts, and enhances The industry specializes in travel sectors, including lodging, wine and spirits, and dining. .
MMGY Global’s ongoing strategy is to grow its global footprint and to actively serve existing and international customers. Wagstaff Media & Marketing is MMGY Global’s tenth acquisition since private equity firm Peninsula Capital Partners made an equity investment in the company in February 2016. The investment strengthens the company’s aggressive acquisition strategy, including global expansion and its commitment to inclusiveness. all travel marketing channels. With the addition of Wagstaff’s San Francisco and Chicago locations, MMGY Global now has more than 500 employees and operates 13 markets worldwide.
Wagstaff Media & Marketing will be known as MMGY Wagstaff, and MMGY Wagstaff and MMGY Global’s North American PR, social, and experiential brand, MMGY NJF, will continue to operate separately. They will work with MMGY Global’s European PR brand, MMGY Grifco, to connect clients to international markets.
Foley’s practice team was led by Partners Steven Hilfinger and Brandee Diamond and Associates Matt Kiel, Leslie Pinney, and Maximilian Traut.
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