IAB: Proposed FTC Rules Could ‘Criminalize the Internet’ | Media Pyro


WASHINGTON, DISTRICT OF COLUMBIA— The Interactive Advertising Bureau strongly disputed the Federal Trade Commission’s Preliminary Notice of Proposed Rulemaking (ANPR) on “commercial surveillance,” arguing that the move would reduce digital advertising by billions of dollars and that the agency is far exceeding its authority. .

In a filing with the FTC, IAB Executive Vice President of Public Policy Lartiz Tiffit complained that the FTC is redefining the routine collection, aggregation and analysis of consumer data as “commercial surveillance,” which the IAB press release describes as “commercial surveillance.” defining potential FTC rules so broad that they could criminalize the Internet itself.”


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