On October 26, 2022, the House Committee on Energy and Commerce and the Leaders of the Subcommittee on Consumer Protection and Trade (“Committee Leaders”) sent letters to several toy manufacturers, including Bandai Namco, Hasbro, Mattel, MGA Entertainment, LEGO Group, and Toy Association, with a request. how they plan to protect children and their information from big tech companies like TikTok and YouTube. Given the shift in marketing efforts from traditional television channels to social media platforms, committee leaders are concerned about the failure to protect the privacy, safety and mental health of children on social media platforms.
In their letters, the committee leaders asked the toy makers a variety of questions about their practices and how they plan to protect children’s privacy on various social media platforms. Committee leaders also discuss how social media platforms collect large amounts of information about their users, including children, and how these platforms have had questionable practices in the past (such as in 2019, when TikTok (formerly Musical.ly) and YouTube were FTC acknowledged violations of the Children’s Online Privacy Protection Act (“COPPA”). Committee leaders, in requesting this information from toy manufacturers, said they hope to promote children’s privacy and transparency about how toy manufacturers address these privacy concerns .
In letters, committee leaders asked each toy manufacturer to respond by November 9, 2022.
Copyright © 2022, Hunton Andrews Kurth LLP. All rights reserved.National Law Review, Volume XII, Number 319