Wearable technology is experiencing a huge surge in popularity around the world, with products like the Apple Watch seeing huge growth in many countries when all aspects have been taken into account. China is perhaps the epicenter of this new wearable craze, with 78% of Chinese consumers saying they own some form of wearable technology, such as a smartwatch.
While this is the case, there are many Chinese Gen Xers who are hesitant to use wearable technology because of the potential for their privacy to be compromised. The Gen X cohort proved to be the most cautious of all when it comes to privacy, with 27% outright saying they don’t use wearable technology for this very reason.
With all that being said and now, it’s important to note that this swing is diminishing among younger generations. For example, about 19% of millennials cited privacy concerns as a reason for not buying a portable tech device. For Gen Z, the number is even lower, with only 10% reporting this.
However, it should be noted that only 15% of consumers in China indicated that they do not want to use wearable technology. The biggest reason is that they own smartphones and feel they don’t work well, 56% of consumers cited this reason.
41% of Chinese consumers who don’t buy these products also said they feel they don’t need wearables. Interestingly, 33% also said they don’t do sports and therefore don’t think smartwatches will be useful. This indicates that Chinese consumers often associate wearable technology with a sporty lifestyle. There’s also the issue of price: 30% of people in China who avoided buying wearables said they were too expensive. That’s twice as many people who are concerned about potential breaches of their privacy online.
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